Trying to gain trust from potential customers can be difficult, especially if you haven’t introduced your brand correctly. It would be a challenge to grab their attention and convince them to try your products.
You need to build your reputation and let them know that your business can provide excellent services. To do this, you need to develop an excellent strategy that will create a strong impression for your audience.
You need to ensure that when people come across your brand, they will immediately want to purchase your products. One effective tactic that you can try is to introduce your brand by telling your brand’s story.
Influencing Customers Through Your Brand’s Story
Implementing marketing strategies will help you reach out to potential customers. You can also boost your tactics by hiring professional services. That includes photoshop touch up for pictures that showcase your products. Doing these things will help your brand become more noticeable to your target audience.
However, if you want to ensure that people will pay attention to your brand, you can attract their attention through your brand’s story. A lot of big brands like apple and coca-cola already utilize this in their marketing strategy because they know the power of a story.
Research shows that the human brain responds more to stories, so it is easier to capture one’s attention through stories. Look around you, everybody likes stories one way or the other.
Some people like to read stories, others like to listen to stories and others also like to watch stories in the form of videos. So you can see that although the processes of conveying the stories are different, everyone likes a story.
So as a starter entrepreneur, or even if you already in the business, you can adopt story telling as a way to influence your customers and grab their attention.
Here are a few ways that you can consider if you want to share your brand’s story:
How to introduce your brand
Know your audience
The thing about story telling is that, you want to tell a story that can grab the attention of your audience and keep them hooked until the end of the story. The same applies to telling your brand’s story.
So your story is supposed to be a story that people can relate to. A brand story is supposed to have three sides. These are as follows;
The problem- This section should talk about the problem you observed and decided to solve through your brand. That is, why you started the business in the first place.
The solution- Here, you need to explain how you intended to solve the problem. What method did you come up with to tackle this problem?
The success- And then finally, you need to talk about how you succeeded. This doesn’t mean that only tell them about the successful part. It is important that you let them know that it wasn’t a smooth road to success.
Let’s face it, this is life and in life nothing comes easy. People know that. So you don’t have to make your brand story appear as one without struggle. Just tell the story with the ups and downs.
Because that is what people can relate to and that is how you can inspire them. And that is how you can gain their trust.
So first, know your audience and then you can figure out the best way to tell your story to have an impact on them.
Create a video introduction
It’s an excellent idea to tell your story by writing a heartfelt article about your company. However, it would be better if you can include some photos and a video that showcases your business.
It should be created as if you are introducing yourself to a stranger that you want to become friends with. Focus on sharing how your business started and why you decided to build the brand.
Emphasize your vision
Your brand’s story should not focus on marketing any of your products. Remember, you need to connect with your audience. Thus, you have to create engaging content that will entice their senses.
Emphasize your vision and share your goals with your audience. That may include creating a better world or coming up with new solutions to address client concerns.
Share authentic stories
Make sure to stick with the facts. Be genuine with your stories, and share details that are real. Don’t make up stories just to attract more people. You might end up creating a controversy in the future.
If people find out that what you shared is not true, they may end up losing interest in your brand. Thus, ensure that you always stay honest, even if you are simply introducing your business to potential customers.
Focus on building trust
You might be tempted to sell your products right away. However, it would be best if you can find ways to build trust with your audience first. Make sure that you share a few stories about you and your company.
You can include a few details about your team and how you built your brand from the ground up. Doing this can help make an impressive impact on your audience.
Telling your story to potential clients is a great way to convince people that your brand is authentic. It’s one of the best ways that help people know more about your business.
Letting them into a few secrets, especially about how you started the company, will likely get people to trust your brand more. It helps you establish your brand reputation for your audience.
Aside from this, telling your brand’s story is also the best way to create a connection between your business and your target audience.
If they know a bit about your company, they will likely become more curious about your brand. That will likely lead to potential customers checking out your products and eventually converting into loyal clients.