The lifetime value of a dental patient is significantly high in comparison to other businesses. Therefore, it is important to attract patients with the target that they become long-term, loyal patients who are happy with your services and encouraged to recommend you to their friends and family. This will serve to expand your dental practice further.
To do this, you will need to find new patients, and this requires having an excellent dental marketing strategy in place. A marketing strategy is especially useful in today’s overcrowded market, where dental practices are within walking distance of each other.
Whether you are a new dental practice or you have been established for some time, it is very important to have a good marketing system in place to help grow and expand your practice.
This begins with having a highly attractive, modern, and informative website that is designed by an award-winning digital marketing team. Such a website will help you stand out from your competitors and encourage patients to visit you in person.
Your website needs to be personalised and address the patients directly because, unlike with other businesses, a significant percentage of the adult population in the UK is reluctant to visit the dentist despite the importance of dental appointments.
Many people will avoid the dentist until it is an emergency. However, with good marketing, you can encourage patients to visit you more frequently, perform regular checkups and look after their teeth and gums more effectively.
Content marketing and keyword research
Content marketing and keyword research are highly important to make sure that your website has the answers to what your patients are looking for. By finding out which dental terms are of most interest in your area, you can tailor your website accordingly.
It is also crucial to regularly maintain your website and create new content to keep your existing patients informed about better oral health, new treatments, and how they can improve the appearance of their smiles.
When it comes to new patients, by maintaining your website and adding new content in the form of pictures, videos, and blogs, you can encourage them to find out more about your dental practice and how your treatments and procedures may benefit them.
The advantages of social media
In this era where billions of adults are present on at least one form of social media, social media marketing has become a strong weapon. Each social media platform attracts a different audience, and by creating pages across multiple platforms, especially Facebook and Instagram, you will be able to engage with a wider audience.
Furthermore, social media will allow you to provide a medium for patients to contact you on a more informal basis and make it easy for patients to share your content with their friends and family. This will help them find out more about you and encourage them to book an appointment.
Speak to a digital marketing team today to find out more about the different techniques involved in dental marketing and how they can help boost the success of your dental practice.